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Jamie Basile
  • Design
  • Illustration
  • Contact
  • About
  • Painting

The Rais KUCD Market: Store and Branding Manual

The Kutztown University Communication Design Department is truly unique in its sense of community and Pennsylvania culture. They are different than any other art college, where farm fields, passionate craftsmen, and beautiful PA-Dutch Hex signs feed their inspiration. The Rais Market is a KUCD shop that promotes the work of it's students, alumni and their future careers. The shop's earnings directly benefit the Kutztown University Communication Design Department by providing scholarships and workshops to advance the students’ education.

In collaboration with another student, I branded, merchandised, and created hand made products for the opening of The Rais Market for the KUCD Department. The logo, a hot air balloon/horse and buggy mash-up, inspires students to travel on their own paths, and reminds them that they can always come home to Kutztown where their journey's as designers began. The branding was illustrated using pen and ink, emphasizing Kutztown's old PA-Dutch culture.

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